Bachelor’s Degree in Made in Italy, Food and Hospitality (MICO)

• because tourism, gastronomy, and hospitality are key sectors in the Italian economy and there is an increasing need for advanced education and qualifications in these fields
• because Italy is internationally renowned for its typical products, its food, its landscapes, and its network of hospitality structures
• because the programme provides a cultural foundation to promote Made in Italy worldwide
• because the course was developed in collaboration with Confcommercio and Coldiretti, and thus with industry and companies in the sector, ensuring high-quality internships and placements, and greater employment opportunities for graduates
• because the programme offers a wide range of activities (seminars, field trips, workshops) that bridge theoretical knowledge with the worlds of food and tourism
• because, thanks to the acquired skills, MICO graduates will be able either to enter the workforce or to continue their education with master's programmes or second-cycle degrees, allowing them to specialise in various fields related to tourism and food according to their interests and preferences (economics, law, communication, humanities, neuromarketing, health, etc.)

The course aims to provide the following knowledge and skills:

• an adequate understanding of the culture and history of Made in Italy
• a solid foundation in basic disciplines—economics, geography, and psychology—applied to tourism, food, and hospitality
• basic knowledge (theoretical, methodological, and technical) required for the analysis of food production systems, gastronomy, and hospitality
• competencies in marketing and communication, aimed at developing the ability to analyze and manage operational tools in the dissemination and promotion of food, tourism products, sectors, and cultures
• the analytical tools necessary to conduct market analysis in tourism and industries related to Made in Italy
• fundamental knowledge for the management of companies in the Made in Italy sector
• extensive and diversified knowledge of the agri-food production sectors and gastronomic sciences
• skills related to certified food production

Graduates will be able to work in the import-export sector for Made in Italy products, and may also be employed in companies operating in tourism, agri-food, and hospitality, undertaking roles in management, marketing, promotion, and communications.

Main professional profiles:

• specialist in the international marketing of Italian-made goods and services
• public relations, marketing, and commercial manager in companies operating in tourism, food, and hospitality sectors
• content creator specializing in Made in Italy, food and wine, and cultural promotion
• officer in public or private organizations dedicated to promoting Italy and Made in Italy products

Students can check their study plans to see which courses are compulsory, optional, or elective.