The Bachelor’s degree in International and Advertising Communication (ComIP), offered by the Department of International Human and Social Sciences, addresses the current needs of the job market by training communication professionals with advanced communication, digital, and language skills. Graduates are prepared to work in advertising, corporate communication, non-profit and institutional communication, within organizations operating at both national and international levels.
The programme is structured into two tracks:
- the International Communication track (COMIP-I) provides graduates with expertise in the strategies and techniques of communication used in international organizations across the public, private, and non-profit sectors. In addition to core courses shared between the two tracks, students take modules focusing on legal and political science, multicultural societies, and the use of digital technologies
- the Advertising Communication track (COMIP-P) develops skills in business communication, marketing, social and advertising communication. Specialized courses are offered in language studies, semiotics, economics and business administration, and digital communication
Course information
- acquire theoretical knowledge and methodological-professional skills in the fields of communication and language, economics, law, and social sciences
- deepen understanding of psychological, psychosocial, and sociological dynamics of communication
- develop knowledge related to mass media systems and digital communication
- acquire skills for the design and development of communication plans
- develop advanced abilities in managing both internal and external communication flows
- develop skills in the strategic use of the Italian language, with particular reference to drafting promotional and advertising texts for distribution across various types of media and communication environments, both digital and non-digital
- acquire an in-depth knowledge of two European Union languages and their specialized communication registers
- develop specific IT skills, with particular reference to information technologies
- acquire competencies aimed at intercultural communication
The programme trains communication professionals who find employment in press offices and public relations offices, public opinion and market research institutes, publishing companies and news organisations, radio and television broadcasters, web services agencies, local authorities, foundations, political parties, trade unions, and associations, both nationally and internationally.
The skills acquired may also enable graduates to start their own entrepreneurial ventures.
More specifically, the International Communication curriculum prepares students for roles within:
- international cooperation organisations
- citizenship offices and services supporting multicultural coexistence
- organisations operating internationally in the field of cultural relations
- publishing companies or editorial divisions of international organisations and institutions
- international institutions and organisations promoting and developing analogue and digital communication media
The Advertising Communication curriculum, on the other hand, is designed to train highly qualified professionals for positions in:
- advertising agencies (art director, copywriter, media planner)
- marketing and communication consultancy agencies
- event management agencies
- companies targeting international markets
- digital communication agencies and community management services
- publishing companies
| SSD | Courses | ComIP-I | ComIP-P |
|---|---|---|---|
| First year | ECTS | ECTS | |
| HIST-03/A | Contemporary History | 9 | 9 |
| GLOT-01/A | Linguistics and Pragmatics of Communication | 9 | 9 |
| GIUR-01/A | Private Law of Information and Communication | 9 | 9 |
| GSPS-05/A | General Sociology | 6 | 6 |
| ANGL-01/C | Professional English | 9 | 9 |
| LICO-01/A | Contemporary Italian Literature | - | 6 |
| ECON-07/A | Business Economics and Management | - | 6 |
| GSPS-03/A | History of Political Language | 6 | - |
| GSPS-02/A | Comparative Politics | 9 | - |
| IT Laboratory | 3 | 3 | |
| Elective courses | - | 3 | |
| Total Year I | 60 | 60 | |
| Second year | |||
| LIFI-01/A | Italian for Communication | 6 | 6 |
| GSPS-06/A | Sociology of Media | 9 | 9 |
| GLOT-01/A | Language and Society | 9 | 9 |
| PEMM-01/B | Languages and Techniques of Digital Media (9 ECTS) + Social Media Management Lab (3 ECTS) | 12 | 12 |
| GSPS-05/A | Methodology and Techniques for Social Research | 6 | 6 |
| PSIC-01/A | Psychology of Communication | 9 | 9 |
| ECON-07/A | Marketing | - | 9 |
CEAR-01/B | One elective exam from: Digital Mapping of Social and Environmental Phenomena | 6 | - |
| Elective courses | 3 | - | |
| Total Year II | 60 | 60 | |
| Third year | |||
| COMP-01/A | Semiotics of Communication | 6 | 6 |
| SPAN-01/C | Spanish Language and Culture | 9 | 9 |
PHIL-04/B | One elective exam from: Information Architecture and User Experience Design | - | 6 |
| PEMM-01/B | Filmmaking and Gamification | - | 6 |
CEAR-08/D | One elective exam from: Visual Communication | - | 9 |
GSPS-06/A | One elective exam from: Political Communication in Multicultural Society | 6 | - |
| GSPS-02/A | International Relations | 6 | - |
GSPS-01/A | One elective exam from: Theories of Citizenship | 6 | - |
| Journalism Writing Lab | 3 | - | |
| Italian for Communication Lab | 3 | 3 | |
| Elective courses | 9 | 9 | |
| Internship | 6 | 6 | |
| Final Project | 6 | 6 | |
| Total Year III | 60 | 60 |
Students can check their study plans to see which courses are mandatory, optional, or electives.
First semester
Business Economics and Management - Prof. Mauro Bernacchi
Computer Lab - Prof. Valentino Santucci
Linguistics and Pragmatics of Communication - Prof. Alejandro Ernesto Marcaccio
General Sociology - Prof. Maria Dentale
Contemporary History - Prof. Valerio De Cesaris
Second semester
Private Law of Information and Communication - Prof. Alberto Azara
English for Professional Purposes - Prof. Renato Tomei - Dr. Loredana Fabbri
Contemporary Italian Literature - Prof. Siriana Sgavicchia
Comparative Politics - Prof. Emidio Diodato
History of Political Language - Prof. Salvatore Cingari
First Semester
Comparative Fundamental Rights - Prof. Francesco Duranti
Italian for Communication - Prof. Marcaccio Alejandro Ernesto
Methodology and Techniques for Social Research - Prof. Stefania Tusini
Psychology of Communication - Prof. Marco Filardi
Media Sociology - Prof. Rolando Marini
Second Semester
Language and Society - Prof. Stefania Scaglione
Digital Media Languages and Techniques and Social Media Management Workshop - Prof. Antonio Catolfi - Prof. Federico Umberto Giordano - Prof. Giacomo Nencioni
Marketing - Prof. Giancarlo Scozzese
First semester
Contemporary Art, Cultural Innovation and Digital Technologies - Prof. Michele Dantini - Prof. Cristina Galassi
Visual Communication - Prof. Giuliana Scotto
Italian Language Laboratory for Communication - Prof. Roberto Vetrugno
Journalistic Writing Workshop - Prof. Daniele Morini
International Marketing - Prof. Giancarlo Scozzese
International Relations - Prof. Carlo Belli
Semiotics of Communication - Prof. Toni Marino
Sociology of Migration - Prof. Stefania Tusini
Theories of Citizenship - Prof. Alessandro Simoncini
Second semester
Information Architecture and User Experience Design - Prof. Salvatore Paone
International Communication and Negotiation Techniques - Prof. Cecilia Emma Sottilotta
Filmmaking and Gamification - Prof. Federico Umberto Giordano
English Language Practice - Dr. Bridget Clare Collins
Spanish Language and Culture - Prof. Giovanna Scocozza
The syllabi from previous academic years are available in the archive.
The course as described by our faculty and students
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Notices
English Language Preparation Course for Bachelor's Degrees – Dr. Collins – Postponement of Lesson Start Date
Classes will begin on October 5th.
Media Sociology - COMIP II - Prof. Marini - postponed start of classes
Classes will begin on 5 October 2026
Publication of Timetables for the First Semester, Academic Year 2026-2027
The first semester schedules are available online.