Master’s Degree Programme in Advertising Communication, Storytelling and Visual Culture (ComPSI)

• develop in-depth knowledge in linguistics, semiotics, and sociology, essential for managing communication techniques, with a particular focus on writing advertising texts
• acquire skills in the design and production of audiovisual and digital products in advertising and corporate communication
• gain specialized expertise in the planning and development of communication strategies
• develop theoretical and technical understanding of various communication media
• acquire psychosocial, qualitative, and quantitative analysis tools to monitor and evaluate communication outputs
• achieve proficiency in two European Union languages and their respective professional communication registers
• develop skills in the promotion, management, and use of information and communication technologies

Graduates will be able to hold positions of responsibility in the field of communication within public, private, and non-profit organizations, both in Italy and internationally; in communication and advertising agencies, press offices and public relations, publishing and multimedia companies, media centers, and television and film production companies. Further professional opportunities include editorial offices of radio, television, and online news outlets, newspapers and magazines, as well as news agencies.

The program defines the following professional profiles:

• art director, copywriter, account manager, media planner
• communication and marketing manager
• audiovisual and multimedia product designer
• press officer
• webmaster, web designer, web content manager
• specialist and manager in news management and media relations strategies

The Master's Degree in Advertising Communication, Storytelling and Corporate Culture, LM92 (Communication Theory), provides access to the new teaching qualification A-65 Theory and Technique of Communication. This subject may be taught during the last two years of Technical Institutes, Technological Sector, with a focus on Graphic Design and Communication.

To qualify for access to this teaching qualification, second-year students must include the “Sociology of International Journalism” exam by Prof. Rolando Marini (SPS/08), within the RICS Master's Degree program, in their study plan.

* The 9 ECTS awarded for foreign language courses include 3 ECTS taught by the CEL/Native Speaker Instructor.
** Elective learning activities are chosen by the student from among Bachelor’s degree programmes activated by the University. In addition, the study programme recommends the indicated options as they are considered consistent with the course content and educational objectives.

Students can check their study plans to see which courses are compulsory, optional, or electives.

To enroll in the Master's Degree Programme in Advertising Communication, Storytelling and Image Culture, students must hold a three-year undergraduate degree or university diploma, or another qualification obtained abroad and deemed equivalent. In addition, to register for the aforementioned programme, students must:

• meet the required curricular prerequisites
• complete an admission interview. Candidates may take the interview provided they meet the curricular requirements

Curricular Requirements

Admission to the Master's Degree Programme in Advertising Communication, Storytelling and Image Culture is subject to possession of a three-year undergraduate degree or equivalent in the classes L5, L-10, L-11, L-12, L-15, L-18, L-24, L-33, L-36, L-37, L-39, L-40, L-20, L-GASTR, or curricular prerequisites totaling 60 ECTS credits in the following academic fields (SSD):

Any additional credits earned beyond the 180 ECTS required for the undergraduate degree may also be included in the total, provided they were acquired in courses related to the fields and sectors listed above. Likewise, relevant language and/or IT certifications and/or internship experiences directly related to the indicated fields and sectors may also be considered, provided they were not already counted towards the undergraduate degree.

Any additional ECTS credits required to meet the curricular requirements must be obtained, prior to enrollment in the Master's Programme and before the assessment of individual preparation, at any university, in the form of “single course units” within first cycle degree programmes.

For information on enrolling in “single course units” at this University, please refer to the Course Catalogue.

Verification of curricular requirements will be carried out by the Degree Courses and Teaching Administration Office, to which students may send their documentation by email to segreteria.laurea@unistrapg.it or deliver it in person to the office (Palazzina Orvieto, Viale C. Manuali, 9 - 06123 Perugia).

For the evaluation of curricular requirements, students must present the following documents:

• a copy of the degree certificate (for graduates) including the list of completed exams with the corresponding credits and scientific-disciplinary sectors
• a copy of the list of completed and pending exams (for graduating students), indicating obtained and pending credits and related scientific-disciplinary sectors.

For further information, please consult the Course Catalogue.