Master's Degree Program in Advertising Communication, Storytelling and Visual Culture (ComPSI)

• develop in-depth knowledge in the fields of linguistics, semiotics, and sociology, essential for managing communication techniques, with particular focus on the drafting of advertising texts
• acquire skills in the conception and production of audiovisual and digital products in advertising and corporate communication
• gain specialized expertise in the design and development of communication strategies
• develop theoretical and technical understanding of various media channels
• acquire tools for psychosocial, qualitative, and quantitative analysis, to monitor and assess communication products
• achieve proficiency in two European Union languages and the related professional communication languages
• develop expertise in the promotion, management, and use of information and communication technologies

Graduates will be qualified to hold positions of responsibility in communication activities within public, private, and non-profit organizations, both in Italy and internationally. Career opportunities are available in communication and advertising agencies, press offices and public relations departments, publishing and multimedia companies, media centers, and television and film production companies. Additional professional settings include editorial offices of radio, television, and online media, as well as newspapers, magazines, and news agencies.

The program prepares graduates for specific professional roles:

• art director, copywriter, account executive, media planner
• communication and marketing manager
• audiovisual and multimedia project designer
• press officer
• webmaster, web designer, web content manager
• news management specialist and executive, and manager for media relations strategies

The Master’s Degree in Advertising Communication, Storytelling, and Corporate Culture, LM92 class (Theory of Communication), qualifies graduates to access the new teaching qualification class: A-65 Theory and Techniques of Communication. This subject may be taught during the final two years of Technical Institutes, Technological sector, Graphic Design and Communication pathway.

To be eligible to access this teaching qualification class, second-year students must include the "Sociology of International Journalism" exam by Prof. Rolando Marini (SPS/08), offered in the RICS Master’s Degree program, in their study plan.

Students enrolled in the ComPSI program may choose to pursue a double degree pathway with the University of Nantes: the Italian-French Master’s degree CIMEPIC and the French Master 1 MCCI title.

*The 9 ECTS allocated for foreign language courses include 3 ECTS delivered by a mother-tongue language instructor.
** Elective educational activities are chosen independently by the student from other degree programs of the same level offered by the University. The curriculum suggests the options listed as they are considered consistent with the content and educational objectives of this degree program.

Students can check their study plans to see which courses are compulsory, optional, or elective.

To enroll in the Master's Degree Course in Advertising Communication, Storytelling and Visual Culture, students must hold a three-year degree or university diploma, or another recognized qualification obtained abroad. Additionally, applicants must:

• meet the required curricular prerequisites
• take an entrance interview. Candidates may only attend the interview if they meet the curricular requirements.

Curricular Requirements

Admission to the Master’s Degree Course in Advertising Communication, Storytelling and Visual Culture requires a three-year degree or equivalent qualification in the following classes: L5, L-10, L-11, L12, L-15, L-18, L-24, L-33, L-36, L-37, L-39, L-40, L-20, L-GASTR, or adequate curricular requisites totaling 60 ECTS credits in the following Academic Disciplinary Fields (SSD):

Any extra credits earned beyond the 180 ECTS required for the Bachelor's Degree may be included in the total if obtained in courses relevant to the listed areas and sectors. Similarly, relevant language and/or IT certifications and/or internships not previously counted towards the undergraduate degree may also be considered, provided they relate to the specified areas and sectors.

Any additional ECTS credits required to fulfill the curricular prerequisites must be obtained prior to enrollment in the Master's Degree Course and before the individual academic preparation assessment. These credits may be acquired at any university, in the form of “single course” units within Bachelor's Degree programs.

For information on enrolling in “single course” units at this University, please refer to the Academic Regulations.

Verification of curricular requirements is carried out by the Degree Courses and Teaching Office, to which students can submit their documentation by email at segreteria.laurea@unistrapg.it or deliver it in person at the same office (Palazzina Orvieto, Viale C. Manuali, 9 - 06123 Perugia).

To have their curricular requirements assessed, students are required to present:

• a copy of the degree certificate (for graduates), including a transcript of exams taken, with the corresponding credits and academic disciplinary fields
• a copy of the transcript of exams taken and to be taken (for undergraduates), indicating credits already earned and pending, and their relevant academic disciplinary fields.

For further information, please consult the Academic Regulations.