Mara Carando
Dottorando
XXXIX ciclo (2023-2026)
Diplomacy and international cooperation
Dipartimento di lingua, letteratura e arti italiane nel mondo (LILAIM)
Country Branding and National and International Promotion of the Italy System: the cultural district as a unit for national cultural assertion and the consolidation of Italian soft power
The research project investigates the possibilities of implementing an innovative strategy for the enhancement and national promotion of cultural heritage, as a driving force for local and national development. Given the fragmentation and variety of Italian heritage, it was decided to analyze the cultural district as a potential engine of development. By adopting a multidisciplinary approach, the research aims to identify plausible solutions that would allow the development of a new strategic plan and policy recommendations.
Interessi di ricerca
Cultural districts, Nation Branding, Public policies, Cultural Economy