Degree Course in Made in Italy, Food and Hospitality (MICO)

• because tourism, gastronomy, and hospitality are key sectors in the Italian economy, and because today, greater training and qualification is required in these fields
• because Italy is known worldwide thanks to its typical products, its food, its landscapes, and its network of hospitality structures
• because the course provides a cultural education to promote Made in Italy around the world
• because the course originates from a joint project with Confcommercio and Coldiretti, and therefore with the world of work and companies operating in the sector, so as to ensure high-quality internships and traineeships and, once graduated, greater job opportunities
• because during the course, numerous activities are carried out (seminars, educational trips, workshops) that create a bridge between theoretical skills and the world of food and tourism
• because, thanks to the training acquired, MICO graduates can either enter the workforce or continue their education by attending master's programs or specialized degree courses to specialize in different fields related to tourism and food, based on their interests and preferences (economics, law, communication, literature, neuromarketing, health, etc.)

The course includes the acquisition of the following knowledge and skills:

• having an adequate knowledge of the culture and history of Made in Italy
• having an adequate knowledge of basic economic, geographical, and psychological disciplines applied to tourism, food, and hospitality
• possessing basic (theoretical, methodological, and technical) knowledge for the analysis of food, wine and gastronomy, and hospitality production systems
• having adequate knowledge and skills in marketing and communication, aimed at the ability to analyze and manage operational tools in the field of dissemination and promotion systems and processes for products, sectors, and cultures of food and tourism
• possessing the necessary tools to carry out market analysis in the fields of tourism and productions related to Made in Italy
• possessing basic knowledge for managing Made in Italy companies
• having a broad and varied knowledge of the fields and systems of agri-food production and gastronomic sciences
• having expertise related to certified food productions

Graduates will be able to work in the field of import-export of Made in Italy products, and will also be able to work in companies operating in the tourism, agri-food, and hospitality sectors, dealing with management, marketing, promotion, and communication.

Main professional roles:

• specialist in the export of Italian-made goods and services
• head of public relations, marketing, and sales for companies in tourism, food, and hospitality sectors
• content creator specialized in topics related to Made in Italy, food & wine, and cultural promotion
• officer in public and private offices dedicated to promoting Italy and Made in Italy

Students can check in their study plans which courses are mandatory, optional, or elective.