The three-year degree course in International and Advertising Communication (ComIP) meets the most current needs of the job market by training communication professionals with communication, digital, and language skills to be employed in the sectors of advertising, corporate communication, non-profit and institutional communication, in organizations operating on a national and international scale.
The course is structured into two curricula:
- The international communication curriculum (COMIP-I) provides graduates with skills related to the strategies and techniques of communication adopted in international organizations belonging to the public, private, and non-profit sectors. For this purpose, in addition to the courses common to both tracks, there are courses in law and political science, relating to multicultural society and the use of digital technologies
- The advertising communication curriculum (COMIP-P) provides skills in the fields of corporate communication, marketing, social and advertising communication. The core teachings are related to the fields of linguistics, semiotics, economics and business, and digital communication
Course Information
- to acquire theoretical knowledge and methodological-professional skills in the fields of communication and language, economics, law, and social sciences
- to deepen understanding of the psychological, psycho-social, and sociological dynamics of communication
- to develop knowledge related to mass communication systems and digital communication
- to acquire skills useful for the design and development of communication plans
- to gain strong abilities in managing internal and external communication flows
- to develop skills in the strategic use of the Italian language, with particular attention to the drafting of promotional and advertising texts to be conveyed through various types of media and communication environments, both digital and non-digital
- to acquire an in-depth knowledge of two European Union languages and their respective fields of specialized communication
- to develop specific IT skills, with particular reference to information technologies
- to acquire skills aimed at intercultural communication
The course trains communication professionals who find employment in press offices and public relations offices, institutes for public opinion and market research, publishing companies and media organizations, radio and television broadcasters, web service agencies, local authorities, foundations, political parties, trade unions and associations, both national and transnational in scope.
The skills acquired can also enable the launch of independent entrepreneurial initiatives.
More specifically, the curriculum in international communication enables graduates to hold positions in:
- international cooperation organizations
- citizenship offices and support services for multicultural coexistence
- organizations operating at the international level in the field of cultural relations
- publishing companies or editorial departments of international organizations/institutions
- institutions and international organizations for the promotion and development of analog and digital media
The curriculum in advertising communication is instead aimed at training highly qualified professionals to be employed in:
- advertising agencies (art director, copywriter, media planner)
- marketing and communication consultancy agencies
- event planning agencies
- companies oriented towards international markets
- digital communication agencies and community management services
- publishing companies
| SSD | Courses | ComIP-I | ComIP-P |
|---|---|---|---|
| First year | ECTS | ECTS | |
| M-STO/04 | Contemporary History | 9 | 9 |
| L-LIN/01 | Linguistics and Pragmatics of Communication | 9 | 9 |
| IUS/01 | Private Law of Information and Communication | 9 | 9 |
| SPS/07 | General Sociology | 6 | 6 |
| L-LIN/12 | Professional English | 9 | 9 |
| L-FIL-LET/11 | Contemporary Italian Literature | - | 6 |
| SECS-P/08 | Business Economics and Management | - | 6 |
| SPS/02 | History of Political Language | 6 | - |
| SPS/04 | Comparative Politics | 9 | - |
| IT Lab | 3 | 3 | |
| Elective educational activities | - | 3 | |
| Total 1st year | 60 | 60 | |
| Second year | |||
| L-FIL-LET/12 | Italian for Communication | 6 | 6 |
| SPS/08 | Media Sociology | 9 | 9 |
| L-LIN-01 | Language and Society | 9 | 9 |
| L-ART/06 | Languages and Techniques of Digital Media (9 ECTS) + Social Media Management Workshop (3 ECTS) | 12 | 12 |
| SPS/07 | Methodology and Techniques for Social Research | 6 | 6 |
| M-PSI/01 | Psychology of Communication | 9 | 9 |
| SECS-P/08 | Marketing | - | 9 |
ICAR/02 | One optional exam among: Digital Mapping of Social and Environmental Phenomena (not offered in a.y. 2025–2026) | 6 | - |
| Elective educational activities | 3 | - | |
| Total 2nd year | 60 | 60 | |
| Third year | |||
| L-FIL-LET/14 | Semiotics of Communication | 6 | 6 |
| L-LIN/07 | Spanish Language and Culture | 9 | 9 |
M-FIL/05 | One optional exam among: Information Architecture and User Experience Design | - | 6 |
| L-ART/06 | Filmmaking and Gamification | - | 6 |
ICAR/13 | One optional exam among: Visual Communication | - | 9 |
SPS/08 | One optional exam among: Political Communication in Multicultural Society | 6 | - |
| SPS/04 | International Relations | 6 | - |
SPS/01 | One optional exam among: Theories of Citizenship | 6 | - |
| Journalistic Writing Workshop | 3 | - | |
| Italian for Communication Workshop | 3 | 3 | |
| Elective educational activities | 9 | 9 | |
| Internship | 6 | 6 | |
| Final examination | 6 | 6 | |
| Total 3rd year | 60 | 60 |
Students can check in their study plans which courses are mandatory, optional, or elective.
First semester
Business Economics and Management - Prof. Mauro Bernacchi
Computer Lab - Prof. Valentino Santucci
Linguistics and Pragmatics of Communication - Prof. Alejandro Ernesto Marcaccio
General Sociology - Prof. Maria Dentale
Contemporary History - Prof. Valerio De Cesaris
Second semester
Private Law of Information and Communication - Prof. Alberto Azara
Professional English - Prof. Renato Tomei - Dr. Loredana Fabbri
Contemporary Italian Literature - Prof. Siriana Sgavicchia
Comparative Politics - Prof. Emidio Diodato
History of Political Language - Prof. Salvatore Cingari
First semester
Comparative Fundamental Rights - Prof. Francesco Duranti
Italian for Communication - Prof. Elena Pistolesi
Methodology and Techniques for Social Research - Prof. Stefania Tusini
Psychology of Communication - Prof. Marco Filardi
Sociology of Media - Prof. Rolando Marini
Second semester
Language and Society - Prof. Stefania Scaglione
Digital Media Languages and Techniques and Social Media Management Workshop - Prof. Antonio Catolfi - Prof. Federico Umberto Giordano - Prof. Giacomo Nencioni
Marketing - Prof. Giancarlo Scozzese
First semester
Contemporary art, cultural innovation and digital technologies - Prof. Michele Dantini
Visual communication - Prof. Salvatore Paone
Italian for Communication Workshop - Prof. Francesca Malagnini
Journalistic Writing Workshop - Prof. Rolando Marini - Prof. Matteo Gerli
International marketing - Prof. Giancarlo Scozzese
Semiotics of communication - Prof. Toni Marino
Sociology of migration - Prof. Stefania Tusini
Theories of citizenship- Prof. Alessandro Simoncini
Second semester
Information Architecture and User Experience Design - Prof. Salvatore Paone
International communication and negotiation techniques - Prof. Cecilia Emma Sottilotta
Political communication in multicultural society - Prof. Matteo Gerli
Filmmaking and gamification - Prof. Federico Umberto Giordano
English Language Practice - Dr. Bridget Clarie Collins
Spanish language and culture - Prof. Giovanna Scocozza
International Relations - Prof. Cecilia Emma Sottilotta
The programs from previous academic years are available in the archive.
To enroll in the Bachelor’s program in International and Advertising Communication (COMIP), you must possess a high school diploma or a foreign qualification valid for university admission. Furthermore, as set forth by Ministerial Decree 270/2004, it is mandatory to take a non-selective entrance interview to assess personal preparedness.
The interview will cover basic general knowledge topics, and in particular, will assess the ability to understand texts related to the themes of the humanistic-social sciences, including in English.
If the interview reveals gaps in knowledge that could hinder successful attendance of the degree program, the student must undertake a remedial activity under the guidance of a tutor assigned by the examining committee at the end of the interview. Fulfillment of the remedial requirement is verified and certified by a committee appointed by the course council.
For further information, please refer to the admission notice included in the Course Catalog.
Except in cases of exemption, foreign students applying for a visa are required to have Italian language proficiency at level B2/CEFR.
The course as told by our teachers and students
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